MSA partner with ‘Feel the Yarn’ in New York and ‘Feel the Green’ in Milan - Feb 23

As we know, Italy is a major destination for our mohair tops and while a lot is consumed by the Italian spinners, these yarns are used by many top and medium end brands around the world.

Thanks to our visit with the EU-SA Partnership tour in May 2022 we learnt of the ‘Feel the Yarn’ organisation. They are the marketing arm of a collective of Italian yarn spinners that travel the world hosting pop up’s where they can meet with the sourcing teams of the various brands offering the Italian Spinners next collections.

We also learnt of the US brands not moving back into mohair and we believe that this platform offers us the ideal opportunity to engage with the brands at their New York event on the 15 and 16 February.

Feel the Yarn have also organised the ‘Feel the Green’ event on 23- 24 February in Milan to coincide with Milan Fashion Week. For the first time they will be talking about sustainability, creativity, and the integrated character of the Italian Knitwear supply chain!

This will be addressed by focussing on the following segments: People, Traceability and Transparency, Materials, the Cycle (recycling), Chemicals and Planet.