Gugu Peteni is the creative director and owner of GUGUBYGUGU, a South African fashion brand. She recently showcased her SS25 collection at Paris Hature Couture week and won an award.

Gugu Peteni studied fashion and textile design at the Nelson Mandela University (Cum Laude honours, 2017). Post-graduate, she worked as the in-house designer and retail manager for Mohair SA for three years, and in the process started her own fashion brand GUGUBYGUGU.